A series of Volkswagen crashes on commercial air time has managed to unnerve the TV-watching population of America: Jetta driving through a suburb lane, passengers talking nonsense, then suddenly, unexpectedly crashes with another automobile.
Powerful images, but spooky.
On a brighter note, there are the Jetta driver stereotyping commercials: A dad suggests a Jetta driver take a hike on a beautiful day, and Mr. Jetta driver loses it because "not all Jetta drivers love to hike." Tee-hee.
And here's the more interesting part: Volkswagen is conducting a continuing social survey on-line, pitting Jetta drivers against all others. Interesting experiment. Sounds scientific enough.
Take a look at that Jetta Report here and compare yourself.
Perhaps maybe, it can overshadow the Jetta driver stereotype suggested starting about two years ago by Volkswagen commercials themselves: Remember, two guys in a Jetta blasting "Thank you very much, Mr. Roboto..." Two guys in a Jetta moving residences.
Two guys driving a Jetta this. Two guys driving a Jetta that. Always two guys.
Not that there's anything wrong with it.
August 19, 2006
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