A book (of fiction) about a futurist that's very much about today, honestly critical of the blind optimists, embarassingly familiar to the materialists, and self-validating for the realists. A swipe on American arrogance. A satire of cool.A book (of facts) about very familiar instances, about the history of our extravagant selves, lately.
J.P. Yates, sage, authority on trends, peddler of cool.
...his real talent was holding on to...information until the time was right, knowing the exact moment at which to drop it into the flabby lap of a mass-market, mall-addicted America that wanted to be a fraction of an inch above average...when it was the absolute best to deem that-which-had-long-been-cool-to-cool-people cool for the rest of us.
J.P. Yates, master of ceremonies, master of bull.
...not necessarily true, but [that's] what they wanted to hear.
J.P. Yates, our vigilant inner voice that reminds us to think for ourselves. Reminds us that the guy with a stock proposition that can't miss is a futurist. The all-promises political candidate is a futurist. The time we lay our discretionary income down for Black Jack, we're futurists.
So, whenever we play the role of early-adopters, are we being duped by futurists within Apple or Sony or Microsoft's marketing machine? Are we always foolishly in line for Version-Dot-Next?
Ponder the questions. Enjoy the book.
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